People always write about successful habits and traits of successful entrepreneurs and organizations.
What about the MUST NOT DOs??
There are 5 things a companies need to put an end to this very minute.
1. Stop neglecting your customers
Most companies will spend a lot of effort prospecting but neglects the potential of loyal customers. You better be granting wishes if you want to neglect this part!
2. Stop marketing your product and start telling your story
People are bombarded with marketing campaigns. Don’t sell to them the product but sell them the understanding of your brand. People don’t spend money on information, but they’ll buy experience.
3. Stop setting unrealistic goals
Setting unachievable goals will only kill your spirit. Identify achievable steps and celebrate small milestones.
4. Stop micro managing your employees
When you micromanage, you are taking ownership away from your employees. Everyone knows that the best employees are the ones who take ownership of their given tasks, so why would you want to take that from them? Just communicate your visions clearly and explain the expectations within a given period of time, then leave them alone.
5. Stop compromising on your vision, purpose and core values
If you know where you are going, it’s a lot easier to get there. Create the right company culture; build a great culture by rewarding success and learning from failures.
Reference: What’s Killing Your Company? (http://ofleadership.com/whats-killing-your-company)